Zelle’s Value to Banks Beyond P2P

Bank-backed Zelle is valuable to banks for its P2P service and the market data it gathers from working with multiple FIs. Zelle has dedicated a department to customer listening, Ravi Loganathan, chief data officer at Early Warning Services LLC, the company behind Zelle, told Bank Innovation.  Through this team, Zelle gathers data on how customers use their ...Read More

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