BofA’s Erica Surpasses 6 Million Users, Aims to be ‘More Proactive’

Bank of America's virtual assistant Erica has crossed 6 million users, representing growth of over 29% in the past three months. Considering BofA's 26.4 million active mobile users, the number of customers using Erica's might seem small, as only 22% of mobile customers use Erica. But this should not be seen as representative of customer ...Read More

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