Ally Financial Has Millennials to Thank for Its Impressive Retail Deposit Growth

Ally Financial Inc.’s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today. “Millenial customers accounted for 55% …Read More

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