Inside Look: How 'deep personalization' steers RBC's innovation  | Bank Innovation | Bank Innovation

Inside Look: How ‘deep personalization’ steers RBC’s innovation 

People enter and exit from the Royal Bank of Canada (RBC) headquarters in the financial district of Toronto, Ontario, Canada, on Thursday, July 25, 2019. Photographer: Brent Lewin/Bloomberg

Share Banks have spent years trying to foster relationship banking through digital channels, and for Royal Bank of Canada, that means creating a malleable app that morphs, depending on which customers are using it.  “We are in what we call ‘deep personalization’ and really rotating the experience fundamentally around the customers’ needs,” said Rami Thabet, …Read More

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