Mastercard acquires data platform SessionM to help brands boost customer loyalty

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Share Payments giant Mastercard has acquired Boston-based SessionM, a nine-year-old software company that helps clients improve customer relationships through data analysis. The acquisition of the Boston-based company will let Mastercard’s client companies roll out personalized, real-time offers and comprehensive campaign measurement capabilities based on SessionM’s data analysis tools. Terms of the deal were not disclosed. …Read More

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