In an effort to grow adoption, Samsung Pay is rolling out international money transfers to accounts in 47 countries, the company said this week.
Called Samsung Pay Cash, the capability lets customers send money via direct deposit or arrangements to pick up funds in person. According to Sang Ahn, Samsung Electronics America’s vice president for content and services, it’s one chapter in a journey to a cashless society. “We envision a future in which people can leave their cash and cards at home, take care of everyday financial matters easily and earn rewards all along the way,” he said in a recent statement.
Samsung Pay Cash is made possible through a virtual prepaid card secured by Mastercard’s tokenization service, which allows customers to use their cards without exposing their 16-digit card number. Finablr-owned Travelex, a London-based foreign exchange company, also is a partner.
Promoth Manghat, Finablr’s group chief executive, emphasized that international money transfers allow for a streamlined experience for users who want to have different payment options available in one place. “While certain apps support digital wallet payments, it is a disconnected experience,” Manghat said in a recent interview.
Despite the high rate of smartphone use in the United States, mobile payments lag behind. Alternative payment methods, including mobile payments, are used more widely in developing countries, according to a 2018 study by Bain and Company.
Despite the appeal of mobile money transfer services, Samsung faces competition from digital-only banks and legacy providers like Western Union and MoneyGram. More importantly, Samsung Pay is contending with low adoption rates when compared to competitor Apple Pay. A 2018 study from the Auriemma Consulting Group highlighted that Apple Pay makes up 77% of mobile payments, compared to a 17% share of mobile payments that are carried out through Samsung Pay.