Bank of America has some fun with a video showing a college student using remote deposit capture (RDC) on his iPhone to deposit his check from grandma. (He tosses the card it came in, of course.) Nearly identical ads are on the bank’s YouTube channel showing the same operation on an iPad and Android devices, as well as a video showcasing, in surprising detail, how to use person-to-person payments to transfer money, in this case, to the babysitter.
The video launched last week and looks to be another product of the bank’s work with the Hill Holliday Agency, an advertising firm. Bank of America is the largest retail bank in the nation, with close to $500 billion in deposits.
I find this ad to be offensive, depicting a self-centered college kid, who throws his grandmas card on the floor to get to the check to quickly deposit so he can get his delivered pizza. If I found my kid using his grandma’s money in that manner, he would be gettng a job instead of being dependent on other peoples money.My kid bought groceries, prepared meals in the dorm and sold meals to others to make money; and I would have preferred to see him do the same, buy groceries and preparing a meal for him and others in the dorm. But I guess your writers are depicting the selfishness of today’s college kids and society.