How Citi scored 270K new online accounts in May | Bank Innovation | Bank Innovation

How Citi scored 270K new online accounts in May

A man walks past Citigroup Inc. offices in New York. Photographer: Victor J. Blue/Bloomberg

Share Citibank launched a marketing campaign in May that gained the bank 270,000 new online accounts for existing customers who had zero prior online presence with the bank. “Consumers wanted to be part of the solution of COVID-19 and find ways they could help those impacted,” said Mary Hines, U.S. chief marketing officer at Citi. …Read More

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