TD for Me, TD Bank’s ‘Digital Concierge,’ Nears 1 Million Users

© Can Stock Photo / KyrienIn September, TD Bank launched TD for Me, which the bank describes on an FAQ page as “a digital concierge that allows customers to opt into a service that sends real time notifications about special offers and nearby events.” TD for Me lives in the TD Bank app but requires users to opt in. It is available to customers in certain Canadian markets.

The feature, powered by Toronto-based Flybits, sends notifications based on proximity, and also lists offers within the site for users to browse. But it has functionality beyond that, as CEO Bharat Masrani described on the bank’s earnings call:

If you visit our real estate development site served by a TD Mobile Mortgage Specialist in a TD for Me zone, you’ll get a push notification on your home screen connecting you with an advisor who can answer your questions and guide you through the process of getting a mortgage.

Masrani described early feedback as positive, and said the service has more than 900,000 customers. This is even more than TD MySpend, powered by Moven, which helps customers manage their finances and has more than 700,000 customers.

In October, TD acquired Scottrade, adding $170 billion in assets under management and more than 500 branches to the network. Separately, TD introduced a mobile trading application that is integrated with the primary bank app.

In its wholesale bank, TD introduced a new digital foreign exchange trading platform that provides automated pricing and has led to an increase in trading volume, Masrani said.

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  1. […] special offers and nearby events.” TD for Me lives in the TD Bank app but requires #usersRead More Bank […]