California, U.S.

Alternative lender utilizing data analytics to match borrowers with better loan products.

This alternative lender wants to make sure that the opportunities of the financial world aren’t locked to all but a “privileged few.” Started out in 2013 with a focus on student loan refinancing, the lender uses data science and automation on its platform.

The company, which now also offers personal loans, looks over a user’s financial history, education, employment records, and credit score in order to match them with a new loan, or one with a better rate. For each loan applicant, Earnest analyzes between 80,000 and 100,000 data points to provide a personalized interest rate.