New York, NY

Provides personal loans with no fees, up to $30,000.

Marcus wants to be the number-one pick for prime borrowers with good credit scores and revolving credit card debt–and it’s using all of the expertise of Goldman Sachs to make it happen.

The lender opened its doors in 2016.

Marcus is approaching lending the Goldman way, by not only allowing users to choose the amount of their loan payments, but also by making money solely on the interest charged, as opposed to charging any fees.

The lender also holds its loans on its own books, which is quite a bold move for a marketplace lender.

As a way for a well-established incumbent to engage with retail customers on a personal, digital field, Marcus should be exciting to watch.