For financial services marketers, it is anything but a “Super” Bowl this year. According to published reports, E*Trade Financial was the only financial services company spending the $3.8 million for a 30-second spot during this year’s Super Bowl, which featured a skin-of-their-teeth victory for the Baltimore Ravens. That is not to say financial services companies are averse to football, mind you. Six of the 34 college football bowl games during the 2012-2013 season were sponsored by FIs, including Capital One Financial Corp. and Discover Financial Services.
American Express Apple Apple Pay banking Banking Technology Bank Innovation bank marketing Bank of America Best Practices Bitcoin Capital One Citibank customer experience data analytics Facebook Financial Services fintech GoBank Google INETCO iPhone JPMorgan Chase marketing MasterCard Mindset mobile Mobile banking Mobile Payments mobile wallet Moven online banking P2P payments PayPal prepaid RDC Retail Banking Simple Social Media Square startups Strategy Underbanked US Bank Wells Fargo
- RT @JeffMarsico: According to my firm's product profit db, it costs banks $452 & $1,061 respectively to originate a retail & biz checking a… 4 hours ago
- Mariano Belinky of Santander InnoVentures Joins Speaker Faculty at Bank Innovation Israel http://t.co/U95SbJiACA 5 hours ago
- Amid Wild Wall Street, Fintech Outperforms Market | Bank Innovation http://t.co/hQav8VFbBv 5 hours ago
Bank Innovation Portfolio