BankMobile, the mobile bank brand from Customers Bank, launched a contest in March offering $5,000 for the best new banking idea. Called “Build Your Own Bank,” the contest drew hundreds of entries from BankMobile customers, and earlier this month, the winning idea was announced. A young woman named Stephanie Hallgarth won the prize for her idea of a “banking calendar,” which would incorporate financial obligations into a daily planner.
“Schedules usually revolve around our bank account, so why not put it in the same place?” Hallgarth asks in the video. The calendar could display expected balances for the month ahead, and be linked to social media so that birthdays and the like could be displayed. Bills could be paid with a click right from the planner. Something approaching this but lacking the full functionality exists for PNC Virtual Wallet.
The personal financial management product could be added to the BankMobile app, which already features a number of optional add-ons, such as financial calculators. Hear more about Hallgarth’s idea in the video below.